Mission Critical - Why We Do What We Do

August 06, 2012

I spend a lot of time keeping up with the latest developments in our industry, as well as with what’s happening in the medical arena. From business books to social media articles and blogs to news from a variety of sources, it's important to me to be well-informed so I can anticipate challenges, find solutions with my team, and deliver results that will benefit our insured physicians.

But as interesting as this knowledge gathering is, I also love to explore materials that simply engage, provoke and most importantly, inspire.

I happened to run across the video presentation by Simon Sinek, author and motivator, which I'd first seen last year on TED.comand wrote about last fall. It's a short piece, less than twenty minutes long, but to me it is so powerful! In it, Sinek illuminates the importance of understanding and communicating WHY you do what you do. Too often, companies and individuals rush to explain "how" they do things, or "what" they do, but never consider the "why." And the "why" is really at the heart of your mission, reflecting the core beliefs that motivate you, both personally and professionally.

Seeing this video again made me want to share with you the thoughts on why I love being President of AMA Insurance.

Like you, every day we see the often-devastating impacts of illness and accident on people just like you and me. A husband who lost his wife in a roadside accident; a mother, sick with worry about her child who is the victim of a debilitating illness; a very young physician whose promising medical career is cut short because of a freak accident. Clearly, no one understands better than you the unexpected twists that life can take.

We can't change the course of events, but we can help to mitigate the financial effects and remove at least a partial burden from the shoulders of the insured, or the loved ones left behind. We've virtually all experienced first-hand the worry and angst that a serious illness or accident causes. When that worry is compounded by concern about how the bills will be paid, the situation can rapidly go from bad to worse.

I think about this a lot, and I'm proud of the role we play in delivering at least some relief to worried spouses, parents, or children. I consider myself incredibly fortunate that I have this role. Not everyone is lucky enough be able to really make a difference in someone’s life.

As a physician, you do this every day in treating your patients. I am sincere when I say that I am humbled by the opportunity to extend some of the same consideration to you and your families. I thank you for letting us be a part of your lives not only as physicians, but also as people. Although I hope the day never comes that you need us, I’m glad that we can be there for you if you do.

I invite you to get to know us better. Please explore our website for more information about who we are, what we do, and why we do it. Short profiles of some of the team are posted on our People page. You can also read our full mission statement on our Why AMA Insurance? page.

If you want to tell me what's on your mind, answer a question, or just say "hello", I am only a phone call or email away. And, as always, I welcome you to leave a comment below. It is my pleasure to help, and it is our mission to make your life better in all of the ways that we can.

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